Recently, I’ve started to pay more attention to tv commercials which, I think, is the opposite of what advertisers want me to be doing. Most of the time, I think people actively try to avoid watching commercials, either by changing the channel, getting up to get a snack, or conversing with a significant other or tv-watching buddy. But, if you sit and actually listen to the statements that are made in these ads, it’s amazing how idiotic, pointless, and nonsensical some of them are. In a way, it’s insulting. It implies that it doesn’t matter whether or not the commercial makes any sense, because we’re going to buy this stuff anyway. I have a few examples that I found particularly appalling and will share in my new blog installment, Commercial Nonsense. With some examples, I’ll break down the quote into non-advertisement language to further illustrate the stupidity of its message. Some other quotes need no translation because they are that meaningless.
“The first step on that road [to happiness] may well be a bowl of soup.” —Campbell’s Soup
Translation: Canned soup is going to bring you happiness in life.
“No one really gets the apple.” —Healthy Choice
False. I think plenty of people “get” the apple.
“Do you dream in chocolate?” —Lindt Lindor Truffles
No. No one does.
So, the next time you’re watching tv, pay more attention to the commercials and count how many times they insult your intelligence. It’s fun, in a sad, I’m-ashamed-of-American-culture kind of way.