Has anyone else seen these ads online?
I don’t get this ad. It has so many implications, none of which relate positively to either A) going back to school, or B) having children. It would appear from the photo that this woman attempted to go back to school (and then perhaps go back to work?), and she doesn’t look too happy about it. On the one hand, she looks overworked and miserable, as if to say she doesn’t have the time to juggle a full courseload in addition to being a mother. If this is the case, why would this ad make someone want to return to school? Another way to look at this ad would be to say that the woman is feeling pangs of resentment towards her child, who thwarted her dreams of obtaining a Bachelor’s degree in macro economics. “Ugh, I could have been a mid-level manager by now if it wasn’t for this baby!” Last, this picture seems to impart that a work-life balance that so many monthers try to achieve is essentially impossible. A bold statement, I’d say.
Also, what does Obama have to do with all of this? I just don’t get it. I saw another one of these ads months ago—same Obama tag line, only the image that went along with that one was simply an animation of a woman doing sit-ups. Were they trying to encourage women to shed the rest of their baby weight before strolling onto campus?
Well, congratulations, ClassesUSA. You’ve created some of the worst, yet thought-provoking, advertisements that I’ve seen on the internet in quite a while. I’ll have to keep my eyes open for future contenders.